Tuesday, July 7, 2009

Strategy of Promotion

There are a lot of strategy to promote our product on internet. Strategy of promotion is the main key to grab your success in online business. For beginner on internet marketing trying and applying many strategies of promotion is not felt as a big problem. As long as it works and show them a progress for their knowledge and activities of marketing so it doesn’t much matter anyway. On the other hand for an expert or Guru on internet marketing there would be any selection using a strategy of promotion. Which one of strategy is effective and which one is not.
So, here you don’t have to wait until you become an expert on online business. You can now apply the effective strategy and leave on the opposite one. Here they are :

Uneffective Strategy of Promotion
 Using a Banner
Many of beginner or even a few of expert on internet marketing still use a banner as one of strategy to promote their product in online business. Eventhough the usage of banner is also important to support our marketing activity but the fact is that the ratio of click over a banner is still low of target. One of the reason here it can reduce the speed of loading of our web page. So if you use a banner you don’t have to buy it. It is recommended for you to use a banner exchange.

 Spamming
Spamming can’t be acceptable for many marketer. As I have explained befofe about what actually spamming is, In reality it can destroy our credibility as a marketer. People will never believe anymore to us.

 Promotion Through the Classified Advertising
There are a lot of free classified advertising on internet. You can use it as a tool of promotion as long as it monetize for you. But remember that many of one who visit a free classified advertising web page also want to set up their ads. The probability of them who will see your ads is very limited. So it would be better for you not to concern at this one.

Effective Strategy of Promotion
 Promotion Via Search Engine
This is the first thing when you already have a web page to make submission into search engine. Here your page will be read by your visitor. Almost all the people use search engine to get their information by entering a keyword they want. There are a hundred of search engine on internet. Why don’t you submitte your web page to them if you want it to be found in all around the world.

 E-mail Marketing
As I have said before that e-mail marketing is one of the great strategy to reach your prospect. Building an Opt-in list email is the best way you can do to get the email address of your visitor. Although you can get them by looking for at the free classified advertising or through mailing list or safelist but Opt-in list is the best for you we recommend.

 Viral Marketing
Viral marketing is a strategy of promotion by creating an e-book, free software, game software, etc and give them to your prospect to use it or even spread it to the others. Form this free e-book, free software you can insert your link of advertisement over your product. Than your product instantly will be known rapidly and prospect is getting much and much for you

 Networking Advertisement
The concept of networking advertisement is almost similar to the free classified advertisement. The different here is that beside you will want to advertise your product you will also have to spend a little bit money for the first time registration. In addition to that you will get paid when you get a new referral.
That is all …..see you at the next article.